Open Media Content
by Andrew Chitty, Managing Director, Illumina Digital
Commissioning scenarios
Referencing four unique ideas - these creative touchstones showcase some future possibilties for Public Service commissioning. Keeping in mind the features of online, wireless and networked environments DB2, City Confidential, Pulse and Genie show how the combination of good ideas, connectivity, real events and meaningful activities could facilitate new levels of participation and dialogue helping blur the lines between audience, producer and expert.